advert analysis

Advert Analysis Poster - Haribo and Evian

PG Tips Advert

EVALUATION

We collected feedback through paper questionnaires and by word of mouth. We got positive and negative feedback...
Negatives - Too long winded, got a little boring, difficult to understand, audience couldn't make much sense of the advert. They said we needed some kind of catchy tune playing in the background to make it more memorable. Acting could have been improved.
Positives - Compliments on some of our shots we used, creative. Continuity was good in most places.
I agree with the feedback we got, i never really understood the idea of the advert clearly myself! If i were to do this again i would have changed the whole concept of the advert completely.
I believe our advert could have an impact on the appropriate audience to buy the product for those who understood the advert - perhaps we could have added a voice over to help understanding.
The camera work is smooth and each shot is flowed with the next, but the sound is difficult to hear and is mumbled. Editing sound was found difficult, and cutting the shots to the appropriate length and for them to flow into eachother but i believe he overall look of the advert works well. the continuity throughout was pretty much perfect; the mise-en-scene in the advert was also good because it was a classroom situation with rowdy students who aren’t paying the teacher any attention. The effectiveness of persuasion techniques i believe failed miserably! The advert was too difficult to understand, confused out target audience. The message we were trying to get across is that it is cool to drink tea as a teenager, its not something old people do! Which is why we used teens in our advert so that the audience could relate. I believe our advert is fit for purpose although it did go over the 30 second limit, but it had no other issue with it. It caused no harm or offence, it was suitable for children, and it’s not misleading and has no effect to political or controversial matters.