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Wednesday, 26 June 2013

Ownership

Posted by Alice at 12:18
Public Service Broadcasting (PSB)
public service broadcasting refers to broadcasting which is intended for the public and will benefit rather than for purely commercial concerns. its the opposite of commercial, serving rather than exploiting. BBC is funded by the licence fee to avoid commercial pressures and accusation of propaganda. BBC first began broadcasting in 1926.

Commercial broadcasting
Commercial broadcasting is also known as private broadcasting. The first commercial channel in the UK was ITV in 1954. The audience is the product it sells to advertisers.

Corporate Ownership
Corporate ownership is one of three broad categories of legal ownership of a business. Can involve any number of owners but turns the business into a corporation. An example or a corporation is the BBC.

Private ownership
Companies that aren't owned by the government. They have private stockholders. An example is Time Warner.

Global Companies

The media industries are controlled by very few companies. This is called concentration of ownership. Most of the worlds media is owned by 6 companies. They are:


  • Viacom
  • Time Warner
  • The Walt Disney Studios
  • Sony Pictures Entertainment
  • NBC Universal
  • News Corporation

Vertical Integration
Vertical integration is when a media company owns other companies in the different sectors of the same industry. for example:
The film industry has 3 sectors, production, distribution and exhibition. Time Warner owns a studio in the production sector (Warner Studios) a distribution company (Warner Distribution) and did also own cinemas in the exhibition sector but had to sell these in the UK because of laws against full vertical integration. 

Horizontal Integration
This is when a company buys other companies in the same sector of an industry for example if Time Warner purchased another film studio to add to Warner studios which they already own they would be horizontal integrating.

Monopoly
When a single company owns all or nearly all of the market for a given type of product or service. The BBC were monopoly for nearly 40 years. It is full horizontal integration and rarely happens because there are laws against monopolies. 


Licence fee
A fee paid for a licence in general such as the fee paid for a television licence.

One Off purchase
Paying for something only once, such as DVD, Blu-Ray

Subscription

An advance payment in order to receive or participate in something.

Pay per view
Pay-per-view (often abbreviated PPV) is a way that people can pay to watch events on television in their homes. The event is shown at the same time to everyone ordering it.

Advertising

Advertising is a way a company encourages people to buy goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media.

Sponsorship 
To sponsor something is to support an event. An example is Surf sponsors the TV series The Only Way Is Essex (TOWIE)

Product placement
When a product is featured within a film. Such as you might be watching a film and the character could be drinking a can of coke. This is product placement.

Private capital
Private capital typically comes from individual investors or private capital groups that fund certain business operations. Many private capital lenders provide financing for start up companies.


Crowd funding
Crowd funding is an alternative method of raising finance for a business. Raising finance by asking a large number of people each for a small amount of money.

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