Research and Justifications

Research and Justifications


Audience information
Audience measurement measure how many people are in an audience. Usually in relation to radio listens and television viewers, and newspaper magazine readers. This helps broadcasters and advertisers know who is listening rather than how many.
Ratings point is a measure of viewership of a particular television program.
Questionnaires are also a successful way to collect information from the audience, to find out ages range, gender and practically any information you want.

Sources of information
A rate card is a document containing prices and descriptions for the various ad placement options available from a media.
Advertisers information packs provides rate cards, insertion dates, publication dates etc. All the information you need to plan your advertising.

Audience Classification
Demographics are statistical information about groups of people, often looking at gender, race etc. Physchographics are a study of personality, lifestyle, interests, and attitudes.
Geo-demographics are the study of grouping people in a geographical area, often used in market research.

Regulations
The Advertising Standards Authority is the UK’s independent regulator of advertising. The ASA act against complaints and misleading, harmful offensive advertisements. Ofcom is the communications regulator.
They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.