Thursday, 31 January 2013
Advert Synopsis
Advert Synopsis
A teacher is walking down a corridor in school/college and he enters his classroom and the class are misbehaving (throwing aeroplanes etc) and places a bod of PG Tips, the teacher then moves towards a whiteboard and tries to write on the board but the pen doesn't work, the teacher groans and as the teacher slowly turns around the class are quiet, that have changed, we then get some close up shots of the students which will be doing different activities like reading the paper, playing cards with tea bags and drinking tea. The students have changed from being noisy, throwing things, on their phones to drinking tea. The final shot is a close up of the PG tips box and a student pops up and collects a tea bag from the box.
A teacher is walking down a corridor in school/college and he enters his classroom and the class are misbehaving (throwing aeroplanes etc) and places a bod of PG Tips, the teacher then moves towards a whiteboard and tries to write on the board but the pen doesn't work, the teacher groans and as the teacher slowly turns around the class are quiet, that have changed, we then get some close up shots of the students which will be doing different activities like reading the paper, playing cards with tea bags and drinking tea. The students have changed from being noisy, throwing things, on their phones to drinking tea. The final shot is a close up of the PG tips box and a student pops up and collects a tea bag from the box.
Tuesday, 29 January 2013
Ideas
Ideas generation - mind map, group discussion (synopsis of our groups chosen idea)
Initial plans and proposal
Our chosen idea is to advertise PG Tips to the younger generation. So teenagers around our age. To do this we decided the characters in the advert need to be our target audience age range. The advert is located in a school/college classroom.The teacher walks in with a box of PG Tips and places them on the table by their kettle, ready to make a cuppa tea during the lesson. The teachers class happens to be really loud and are misbehaving. Chavs listening to music, headphones in, shouting across tables, students texting etc. Teacher is writing the date on the white board, but then pen has run out so he has to leave the room to collect a new white board pen. When he re enters the room the students have all made themselves a cup of tea using PG Tips, and there is a huge personality change, they are now well behaved sipping their tea in a very sophisticated manor.The aim of the advert is to convince teens that tea is cool. We hope to get more younger people drinking tea over fizzy drinks or hot chocolates because we found that not many people our age drink tea, we even found that some people had never even tried it!
Thursday, 24 January 2013
Production Diary
24/01/13
Today we got in our groups and shared each others ideas and decided we will re advertise PG tips to the younger generation.
The advert idea is to have one continuous shot of someone talking about the stereotypical idea of old people drinking tea, knitting etc. This person is going to be walking along with all these different activities happening in the background.
25/01/13
Today in our groups we discussed and completed a mind map on research for our production. Looking at budgets, deadlines, target audience, technical resources and technical constraints conditions of reception, market research data and legal and ethical issues.
30/01/13
Today we produced a mini questionnaire to find out if and who drinks tea, and if they have seen any PG Tips adverts and to get opinions on our advert idea.
05/02/13
Today we finished our story board, location recces, and all the legal forms. Talent releases etc. All pre production is finished and up to date, and we are ready to start filming tomorrow morning.
13/02/13
Today we filmed the shots with Sean, so that they were all out of the way whilst Sean was available.
14/02/13
We filmed some classroom shot today, i was involved in the acting today so was strange to be on the other side of the camera!
15/02/13
All shooting was finished today and was uploaded onto the computer ready for editing.
18/02/13 - 22/02/13
Half Term
25/02/13 - 01/03/13
i was unable to attend lessons this week due to illness
Today we got in our groups and shared each others ideas and decided we will re advertise PG tips to the younger generation.
The advert idea is to have one continuous shot of someone talking about the stereotypical idea of old people drinking tea, knitting etc. This person is going to be walking along with all these different activities happening in the background.
25/01/13
Today in our groups we discussed and completed a mind map on research for our production. Looking at budgets, deadlines, target audience, technical resources and technical constraints conditions of reception, market research data and legal and ethical issues.
30/01/13
Today we produced a mini questionnaire to find out if and who drinks tea, and if they have seen any PG Tips adverts and to get opinions on our advert idea.
05/02/13
Today we finished our story board, location recces, and all the legal forms. Talent releases etc. All pre production is finished and up to date, and we are ready to start filming tomorrow morning.
13/02/13
Today we filmed the shots with Sean, so that they were all out of the way whilst Sean was available.
14/02/13
We filmed some classroom shot today, i was involved in the acting today so was strange to be on the other side of the camera!
15/02/13
All shooting was finished today and was uploaded onto the computer ready for editing.
18/02/13 - 22/02/13
Half Term
25/02/13 - 01/03/13
i was unable to attend lessons this week due to illness
Tuesday, 22 January 2013
PG TIPS - UNILEAVER
PG Tips advert
My idea is to target PG tips at teenagers. Because now a days the 'cool' thing is to drink tea. It's known as hipster, tea is hipster. So are triangles. PG tips are triangle, so it perfect! For the ad we could just collect a few 'hipsters' from around college and have them just in a social gathering, very informally and they can just whack out their PG tips and drink tea as if it's the 'cool' 'in' thing to do instead of the usual alcoholic drinks.
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