Ideas generation - mind map, group discussion (synopsis of our groups chosen idea)
Initial plans and proposal
Our chosen idea is to advertise PG Tips to the younger generation. So teenagers around our age. To do this we decided the characters in the advert need to be our target audience age range. The advert is located in a school/college classroom.The teacher walks in with a box of PG Tips and places them on the table by their kettle, ready to make a cuppa tea during the lesson. The teachers class happens to be really loud and are misbehaving. Chavs listening to music, headphones in, shouting across tables, students texting etc. Teacher is writing the date on the white board, but then pen has run out so he has to leave the room to collect a new white board pen. When he re enters the room the students have all made themselves a cup of tea using PG Tips, and there is a huge personality change, they are now well behaved sipping their tea in a very sophisticated manor.The aim of the advert is to convince teens that tea is cool. We hope to get more younger people drinking tea over fizzy drinks or hot chocolates because we found that not many people our age drink tea, we even found that some people had never even tried it!
2 comments:
Alice,
Good start but a tiny bit missing.
In order to meet grading criteria, you must include information about the intended message, style of the proposed advert and also how you intend to make the advert relevant to your proposed target audience (e.g., by having teenagers in it).
Also;
- add a little more on constraints - were there any issues/doubts over viability of the advert proposal?
- mention specifically that the client is Unilever
- try to mention some legal/ethical issues, e.g., copyright?
well done,
EllieB
Alice,
There is just enough here to achieve a pass.
EllieB
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