PG TIPS - UNILEAVER

PG Tips advert

PG tips is a Unilever brand. The target audience is middle class, homely, middle aged people. We know this because the character in the adverts is a man in his 30s, and we can see from what he's wearing what class he is.

My idea is to target PG tips at teenagers. Because now a days the 'cool' thing is to drink tea. It's known as hipster, tea is hipster. So are triangles. PG tips are triangle, so it perfect! For the ad we could just collect a few 'hipsters' from around college and have them just in a social gathering, very informally and they can just whack out their PG tips and drink tea as if it's the 'cool' 'in' thing to do instead of the usual alcoholic drinks.