Pages

Monday, 22 July 2013

Understand developing technologies in the television and film industries.

Posted by Alice at 12:29 0 comments
Analogue
An analog TV signal is made up of a video signal broadcast on AM radio waves, and an audio signal broadcast on FM waves. Analog technology is currently being replaced by digital technology throughout the world.
Analog broadcasts have an aspect ratio of 4:3

Digital
There are a number of different ways to receive digital television. One of the oldest means of receiving DTV (and TV in general) is using an antenna. There is also digital cable and digital satellite.

Pay per View

Pay per view is a way that people can pay to watch television in their homes. Common events include movies, sporting events, and pornographic movies.

High Definition
High-definition television is a television broadcasting system which uses a higher resolution than a normal television. Higher quality. 16:9 aspect ratio. Most HDTV use digital signals.

Satellite
Satellite television is a way of sending television signals. It is a satellite in space. The satellite then transmits that signal back to earth. People with a satellite dish can receive the signals. Sky is an example of this.

Cable

Cable television is a way of letting people watch television without having to get signals from an antenna. The television signals are brought to the television through a cable, usually underground.

Thursday, 18 July 2013

Research and Justifications

Posted by Alice at 12:44 1 comments
Research and Justifications


Audience information
Audience measurement measure how many people are in an audience. Usually in relation to radio listens and television viewers, and newspaper magazine readers. This helps broadcasters and advertisers know who is listening rather than how many.
Ratings point is a measure of viewership of a particular television program.
Questionnaires are also a successful way to collect information from the audience, to find out ages range, gender and practically any information you want.

Sources of information
A rate card is a document containing prices and descriptions for the various ad placement options available from a media.
Advertisers information packs provides rate cards, insertion dates, publication dates etc. All the information you need to plan your advertising.

Audience Classification
Demographics are statistical information about groups of people, often looking at gender, race etc. Physchographics are a study of personality, lifestyle, interests, and attitudes.
Geo-demographics are the study of grouping people in a geographical area, often used in market research.

Regulations
The Advertising Standards Authority is the UK’s independent regulator of advertising. The ASA act against complaints and misleading, harmful offensive advertisements. Ofcom is the communications regulator.
They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.

Wednesday, 17 July 2013

Cover Letter

Posted by Alice at 17:55 0 comments


Dear Ms Rose Judeh-Elwell

I am interested in the Digital Media Video Editor position advertised on indeed.com

I am currently studying a Btec Media course in college as well as photography and graphics, showing creativity, i can work individually and in a team or group. Editing is what I enjoy most, whether it be a video or a photo. I enjoy experimenting to see what i can change and create.

I would love to be a part of your team, working with new people and developing new skills. You have stated the programmes we need to be able to use, i am comfortable on any programme once i've found my way around it!

I have attached my CV and am available for an interview at your convenience. I look forward to hearing from you.

Many thanks,

Alice

Is television news a 'Window on the world'

Posted by Alice at 17:43 0 comments
The news always has a starting sequence. In a starting sequence you would usually see clocks, transparent objects, eyes, you would hear a fast paced beat or music. The transparent objects could be seen as looking through the work, the clocks could means, this minute, right now, this is happening. They also often show the set, lighting, cameras etc to show it is real life and truthful.


Understand the Nature and Purposes of Research in the Creative Media Industries

Posted by Alice at 11:55 0 comments
Primary Research/Self-Generated Research

Primary research is where it's new information, newly collected, not already existent. Information gathered from questionnaires, surveys and quizzes is considered primary research.

Market And Production Research in the Media Industry

The purpose of Market Research in the media industry is to determine whether a product will be accepted among different demographics, e.g. gender, age, location, culture, income levels and many other variables. It is a systematic process used to discover facts and opinions about the specific area you wish to research.

Market research can also help to establish a reason as to why a product is not selling to one particular demographic but is selling to another. It can also be used to establish whether a particular genre of game is more popular than another.

There are two major types of research; Qualitative and Quantitative.

Qualitative Research

''Qualitative research seeks out the 'why', not the 'how' of its topic through the analysis of unstructured information''. It is used to determine attitudes and behaviors and does not just rely on analysis of statistics carried out through Quantitative Research.

For Example; If you wanted to determine 'why' a particular game was purchased by more males than females you would use 'Qualitative Research'.

Qualitative Research techniques include face to face interviews, questionnaires that ask the consumer to write their opinions, customer feedback forms and visual media. When using the medium of a questionnaire you would ask open questions opposed to leading questions or questions with set answers. Qualitative questionnaires, if well constructed, can be used to extract specific information. Analyzing this information can be time consuming as it would involve having to identify recurring themes and determining meaning. Once this research has been analysed it would often evolve into Quantitative Research. ''Once enough qualitative research is gathered, it discovers sentiments that can be tested across a wide range of respondents, giving rise to Quantitative Research.

Quantitative Research

Quantitative Research seeks out the 'how' of its topic through structured information. It is used to determine how people feel, think or act in a particular way. You can use Quantitative Research to determine how you could improve your next game to reach both the male and female market.

Quantitative Research techniques include questionnaires with mainly closed questions or questions with set responses. The most commonly used techniques for collecting Quantitative data are on-street or telephone interviews.

an example of quantitative research could be to determine the most popular genre of games today. To do this you would carry out a closed question questionnaire. This type of questionnaire would have questions with set choices to make, e.g. Strongly Agree, Agree, Disagree and Strongly Disagree.

''Quantitative data can be used effectively without the need for complex statistical analysis'' If using the closed question questionnaire you would count up each column to work out the averages and percentages etc.

To summarize market Research is a tool used to ensure that the overall concept is not based on gut feeling or intuition, but on consumer's opinions, hard data and statistics. It is used to alleviate the risk of a product being unmarketable to ensure minimal financial risk. "Market research is a systematic, objective collection and analysis of data about a particular target market, competition, and/ or environment. It always incorporates some form of data collection''. That could be of a quantitative nature, e.g. statistical analysis using a questionnaire or a qualitative nature, the investigation of people's thoughts and feelings, through the use of interviews or focus groups for example.

Data Gathering Agencies

The roles of data gathering agencies are are responsible in collecting and maintaining company-specific data and operating data entry devices. Data gathering or data collection is the process of gathering and collecting information. Information is collected, to keep on record and is used to make decisions plus sell the information to others. Broadcasters' Audience Research Board (BARB) is an example of  an organisation that compiles audience measurement and television ratings in the UK.

Audience and Market Research

Market research is research that gathers and analyzes information about the moving of good or services from producer to consumer.
Audience Profiling finding out the profile of your audience before hand so that you can put across your message to the right people in the most effective way to produce the best result. It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition etc.
Demographics are statistical information about human populations (groups of people).Such as gender, race, etc

Production Research 

Production research is  the collection and analysis of information for the content and production of a media product. Production research is always needed when developing a new product. It is research to help give information on the characteristics of the product. The purpose of production research is so that the producers are able to see what the consumer is wanting and how you can offer that to them. The main people who carry out this research are the producers and researchers.

Tuesday, 16 July 2013

CV

Posted by Alice at 09:07 0 comments

Friday, 12 July 2013

Job roles in the television and film industries

Posted by Alice at 15:21 0 comments

Thursday, 11 July 2013

Letter

Posted by Alice at 10:46 0 comments
1 Somerton Road
Winterton On Sea
Norfolk
NR29 4AW
9th July 2013

Dear Mr Cook

I am writing to you to point out the contractual, legal and ethical issues with your job advertisement. In your advert you are very broad, and would be found difficult to apply and example would be the amount of hours, you are asking between 10 and 45 hours a week which is extremely broad, there is a huge difference between just 10 hours and week and 45… Also the salary £15000 - £35000. You are also very ageist asking for people of the age below 30, what does age matter. Discrimination against age, race or gender is illegal.

'The Equality Act' is designed to protect people from discrimination in the workplace. It replaced other laws such as 'Sex Discrimination Act' 1975 and 'Dissability Discrimination Act' 1995 for just one law called 'The Equality Law' Which i believe when you are asking for people age below 30 and only those who have christian view you are going against The Equality Law.

Employers are responsible for the safety and well being of their employees. Employees may be injured at work or they may become ill as a result of their work while in your employment. They can claim compensation if they believe the employer is responsible. The Employers' Liability (Compulsory Insurance) Act 1969 ensures a minimum level of insurance cover against any such claims. Trade unions exist to protect the rights and interests of workers. You have to be a member of a union to get those benefits so members pay yearly fees.

Codes of practice are not part of the law. They exist to protect the consumer or the citizen and have a powerful role in television and film. You have stated female victims and male offenders which is sexist. What are you trying to say? Only men are rapists? This only sets a bad stereotype. This links in with how different people are portrayed in the media.
Employers are responsible for drawing up policies, procedures and codes of practice that are specific to individual institutions. CoP are designed to promote good practice and to avoid legal issues 'down the line'

You can put codes of practice and policies and procedures in place to avoid legal issues. These a more or less just rules, like not wearing stiletto heels to work to avoid any accidents. If this is clearly stated and an employee has an accidents and harms themselves you are covered, and they cant claim compensation.

I feel you're proposed video has gone against Ofcoms broadcasting policy, it has a section on protecting under 18's and harm and offence. I believe the content you are asking the applicant to produce could affect the audience. Ofcom states ‘Material that might seriously impair the physical, metal or moral development of people under eighteen must not be broadcast.’ i feel that what you are asking for is far too obscene for those under 18 and could affect and offend the viewers in the way you are portraying men and women. So i highly suggest that you re think your idea.

I hope you take this letter into consideration...

Yours sincerely

Alice Shaw



Documentary Mini Task

Posted by Alice at 10:45 0 comments



A documentary is a video or audio recording documenting a true story or an interesting topic.

The purpose of an expository documentary is to inform the audience about a subject. Contains original and archive footage. Camera crew are invisible to the audience, tightly scripted often a voice over narration. An Inconvenient Truth is an example of an expository documentary because it relies on verbal commentary

Observational documentaries record people in their natural environment, aims for a greater degree of naturalness. An example of an observation documentary is ’16 and pregnant.’ This is a good example because it is filmed in their homes and is about there lives at that point in time, we watch them living their lives there and then.

In Interactive documentaries the filmmakers presence is fully acknowledged, almost emphasized. Become the character and author. The film maker may or may not take sides if there is conflict. There can be problems with interactive documentaries such as access to people and locations. Sometimes they resort to filming in secret which will obviously cause legal problems as you need legal permissions. Access and privacy can effect the production, you need to get wirtten permissions to interview people and places you want to use, if you are not allowed these permissions then you will have to pick a different location and people which could lead to a complete change to the production.  "Kurt and Courtney" is an example of an interactive documentary.

In a reflexive documentary the film makers acknowledges the presenter in front of the camera and provide a narrative to the documentary. Tend to be the most truthful as they focus on realism and try to show things how they actually happen without editing. An example of a reflexive documentary is 'Man with a movie camera'  A cameraman travels around a city with a camera slung over his shoulder. We rarely see any of the footage, the camera man is the act of shooting.

In a performative documentary the film crew creates many of the events and situations to be filmed by their own intervention. A lot of re-enactments. An example of a performative documentary is Danube Exodus (1999) by Peter Forgacs. In a performative documentary the use of re-enactments and dramatizations are used to show the viewers what really happens so they can visualize what is or was going on. Problems with this is that people may be confused whether or not the clip is real.

Wednesday, 26 June 2013

Ownership

Posted by Alice at 12:18 0 comments
Public Service Broadcasting (PSB)
public service broadcasting refers to broadcasting which is intended for the public and will benefit rather than for purely commercial concerns. its the opposite of commercial, serving rather than exploiting. BBC is funded by the licence fee to avoid commercial pressures and accusation of propaganda. BBC first began broadcasting in 1926.

Commercial broadcasting
Commercial broadcasting is also known as private broadcasting. The first commercial channel in the UK was ITV in 1954. The audience is the product it sells to advertisers.

Corporate Ownership
Corporate ownership is one of three broad categories of legal ownership of a business. Can involve any number of owners but turns the business into a corporation. An example or a corporation is the BBC.

Private ownership
Companies that aren't owned by the government. They have private stockholders. An example is Time Warner.

Global Companies

The media industries are controlled by very few companies. This is called concentration of ownership. Most of the worlds media is owned by 6 companies. They are:


  • Viacom
  • Time Warner
  • The Walt Disney Studios
  • Sony Pictures Entertainment
  • NBC Universal
  • News Corporation

Vertical Integration
Vertical integration is when a media company owns other companies in the different sectors of the same industry. for example:
The film industry has 3 sectors, production, distribution and exhibition. Time Warner owns a studio in the production sector (Warner Studios) a distribution company (Warner Distribution) and did also own cinemas in the exhibition sector but had to sell these in the UK because of laws against full vertical integration. 

Horizontal Integration
This is when a company buys other companies in the same sector of an industry for example if Time Warner purchased another film studio to add to Warner studios which they already own they would be horizontal integrating.

Monopoly
When a single company owns all or nearly all of the market for a given type of product or service. The BBC were monopoly for nearly 40 years. It is full horizontal integration and rarely happens because there are laws against monopolies. 


Licence fee
A fee paid for a licence in general such as the fee paid for a television licence.

One Off purchase
Paying for something only once, such as DVD, Blu-Ray

Subscription

An advance payment in order to receive or participate in something.

Pay per view
Pay-per-view (often abbreviated PPV) is a way that people can pay to watch events on television in their homes. The event is shown at the same time to everyone ordering it.

Advertising

Advertising is a way a company encourages people to buy goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media.

Sponsorship 
To sponsor something is to support an event. An example is Surf sponsors the TV series The Only Way Is Essex (TOWIE)

Product placement
When a product is featured within a film. Such as you might be watching a film and the character could be drinking a can of coke. This is product placement.

Private capital
Private capital typically comes from individual investors or private capital groups that fund certain business operations. Many private capital lenders provide financing for start up companies.


Crowd funding
Crowd funding is an alternative method of raising finance for a business. Raising finance by asking a large number of people each for a small amount of money.

Friday, 31 May 2013

Three Minute Wonder

Posted by Alice at 10:49 0 comments
Cyber-bullying Documentary

Wednesday, 1 May 2013

ASK FM SUICIDE

Posted by Alice at 11:04 0 comments
http://www.dailymail.co.uk/news/article-2308395/Ask-fm-This-week-15-year-old-boy-killed-hounded-No-wonder-mothers-want-banned.html

http://www.sott.net/article/254750-Teenager-commits-suicide-in-response-to-Ask-fm-online-bullying

Wednesday, 24 April 2013

Documentary Idea

Posted by Alice at 12:10 0 comments
For my proposed three minute documentary I'm going to explain about the importance of stopping cyber-bullying and why it's supposed to be a really big deal for society. I'll talk about how bullying can affect different people, emotionally and psychologically, and I will list a variety of ways in which it should be stopped. I will also conduct an interview with a victim of cyber-bullying, but I will edit it so that their face isn't shown, so that way it'll be a kind of voice-over method. Another thing that I will aim to do in this documentary is to convey all the facts and figures for online bullying, and make it sound as emphasized as possible, so that it's proved to be a very important issue for society.

The primary audience for my documentary is for any victims of online bullying, or anyone involved. Secondary audience would be any college staff/authority figures.
The purpose of the proposed documentary is to raise awareness of the importance of bullying, and to help stop it altogether.
The format of the documentary will be observational.

Wednesday, 20 March 2013

advert analysis

Posted by Alice at 10:53 0 comments

Tuesday, 19 March 2013

Advert Analysis Poster - Haribo and Evian

Posted by Alice at 10:21 0 comments

Wednesday, 6 March 2013

PG Tips Advert

Posted by Alice at 11:07 0 comments


EVALUATION

We collected feedback through paper questionnaires and by word of mouth. We got positive and negative feedback...
Negatives - Too long winded, got a little boring, difficult to understand, audience couldn't make much sense of the advert. They said we needed some kind of catchy tune playing in the background to make it more memorable. Acting could have been improved.
Positives - Compliments on some of our shots we used, creative. Continuity was good in most places.
I agree with the feedback we got, i never really understood the idea of the advert clearly myself! If i were to do this again i would have changed the whole concept of the advert completely.
I believe our advert could have an impact on the appropriate audience to buy the product for those who understood the advert - perhaps we could have added a voice over to help understanding.
The camera work is smooth and each shot is flowed with the next, but the sound is difficult to hear and is mumbled. Editing sound was found difficult, and cutting the shots to the appropriate length and for them to flow into eachother but i believe he overall look of the advert works well. the continuity throughout was pretty much perfect; the mise-en-scene in the advert was also good because it was a classroom situation with rowdy students who aren’t paying the teacher any attention. The effectiveness of persuasion techniques i believe failed miserably! The advert was too difficult to understand, confused out target audience. The message we were trying to get across is that it is cool to drink tea as a teenager, its not something old people do! Which is why we used teens in our advert so that the audience could relate. I believe our advert is fit for purpose although it did go over the 30 second limit, but it had no other issue with it. It caused no harm or offence, it was suitable for children, and it’s not misleading and has no effect to political or controversial matters.

Friday, 8 February 2013

Pre Production Paper Work

Posted by Alice at 12:06 0 comments
Talent Release 



Talent Release - Minor Role


Talent Release


Risk Assessement


Props List. Costume and Budget


Production Schedule



Location Recce


Thursday, 7 February 2013

Storyboard

Posted by Alice at 14:00 0 comments





Tuesday, 5 February 2013

Locations

Posted by Alice at 10:14 0 comments


Props List

Posted by Alice at 10:10 0 comments

Props List

  • Ø  Newspaper
  • Ø  PG tips box + tea bags.
  • Ø  Pack of cards
  • Ø  Mobile Phones
  • Ø  Tea cups
  • Ø  Video game?
  • Ø  Pen
  • Ø  Headphones
  • Ø  Chewing gum
  • Ø  Biscuits
  • Ø  Kettle
  • Costumes
  • Ø  Casual Clothes
  • Ø  Teachers clothes
  • Ø  Hoody
  • Ø  Posh clothes (possibility)
  • Budget: £5
  • Ø  Pack of biscuits
  • Ø  Chewing gum
  • Ø  Newspaper
  • Ø  PG Tips box

Friday, 1 February 2013

Shot List

Posted by Alice at 14:12 0 comments

Shot list
1) Wide long shot of teacher walking down corridor towards classroom with PG tips under his right arm
2) Close up tracking shot of front of teacher’s feet walking down corridor
3) Close up tracking shot of back of teacher’s feet walking down corridor
4) Medium close up shot of teacher’s face walking down corridor
5) Close up of PG tips under right arm
6) Long shot of classroom door INT. door starts to open
7) Match on action, OTS establishing shot of teacher standing in door way looking into classroom.
8) Medium long shot pan of classroom
9) Close up of student on phone
10) Close up of student listening to rap music
11) Close up of student chewing gum
12) Medium close up of group of students discussing a video game
13) Medium close up pan of teacher coming into the classroom
14) Extreme close up of PG tips being placed on the teacher’s desk
15) Close up of teacher preparing to right on the board
16) Extreme close up of teacher’s pen not working
17) Close up of teacher huffing to himself then noticing everyone being silent
18) Medium shot of teacher turning round
19) Medium panning shot of classroom, students all drinking tea
20) Close up of student on phone reading news paper
21) Close up of student listening to rap music listening to classical music
22) Medium shot of students who were talking about a video game playing cards using tea bags as chips
23) Close up of student chewing gum about to eat a biscuit that has been dunked in the tea but falls back into the tea
24) Long shot of teacher and pupils looking back at each other
25) Close up of teabags with slogan up it, and then a student peeks above the desk and then grabs the teabags   

Thursday, 31 January 2013

Questionnaire Results

Posted by Alice at 14:38 0 comments



Questionnaire

Posted by Alice at 14:37 0 comments


Advert Synopsis

Posted by Alice at 12:13 0 comments
Advert Synopsis
A teacher is walking down a corridor in school/college and he enters his classroom and the class are misbehaving (throwing aeroplanes etc) and places a bod of PG Tips, the teacher then moves towards a whiteboard and tries to write on the board but the pen doesn't work, the teacher groans and as the teacher slowly turns around the class are quiet, that have changed, we then get some close up shots of the students which will be doing different activities like reading the paper, playing cards with tea bags and drinking tea. The students have changed from being noisy, throwing things, on their phones to drinking tea. The final shot is a close up of the PG tips box and a student pops up and collects a tea bag from the box.

research

Posted by Alice at 12:01 0 comments

Tuesday, 29 January 2013

Ideas

Posted by Alice at 09:33 2 comments
Ideas generation - mind map, group discussion (synopsis of our groups chosen idea)


Initial plans and proposal




Our chosen idea is to advertise PG Tips to the younger generation. So teenagers around our age. To do this we decided the characters in the advert need to be our target audience age range. The advert is located in a school/college classroom.The teacher walks in with a box of PG Tips and places them on the table by their kettle, ready to make a cuppa tea during the lesson. The teachers class happens to be really loud and are misbehaving. Chavs listening to music, headphones in, shouting across tables, students texting etc. Teacher is writing the date on the white board, but then pen has run out so he has to leave the room to collect a new white board pen. When he re enters the room the students have all made themselves a cup of tea using PG Tips, and there is a huge personality change, they are now well behaved sipping their tea in a very sophisticated manor.The aim of the advert is to convince teens that tea is cool. We hope to get more younger people drinking tea over fizzy drinks or hot chocolates because we found that not many people our age drink tea, we even found that some people had never even tried it!


Thursday, 24 January 2013

Production Diary

Posted by Alice at 14:19 0 comments
24/01/13
Today we got in our groups and shared each others ideas and decided we will re advertise PG tips to the younger generation.

The advert idea is to have one continuous shot of someone talking about the stereotypical idea of old people drinking tea, knitting etc. This person is going to be walking along with all these different activities happening in the background.

25/01/13
Today in our groups we discussed and completed a mind map on research for our production. Looking at budgets, deadlines, target audience, technical resources and technical constraints  conditions of reception, market research data and legal and ethical issues.

30/01/13
Today we produced a mini questionnaire to find out if and who drinks tea, and if they have seen any PG Tips adverts and to get opinions on our advert idea.

05/02/13
Today we finished our story board, location recces, and all the legal forms. Talent releases etc. All pre production is finished and up to date, and we are ready to start filming tomorrow morning.

13/02/13
Today we filmed the shots with Sean, so that they were all out of the way whilst Sean was available.

14/02/13
We filmed some classroom shot today, i was involved in the acting today so was strange to be on the other side of the camera!

15/02/13
All shooting was finished today and was uploaded onto the computer ready for editing.

18/02/13 - 22/02/13
Half Term

25/02/13 - 01/03/13
i was unable to attend lessons this week due to illness

Tuesday, 22 January 2013

PG TIPS - UNILEAVER

Posted by Alice at 09:29 0 comments



PG Tips advert





PG tips is a Unilever brand. The target audience is middle class, homely, middle aged people. We know this because the character in the adverts is a man in his 30s, and we can see from what he's wearing what class he is.

My idea is to target PG tips at teenagers. Because now a days the 'cool' thing is to drink tea. It's known as hipster, tea is hipster. So are triangles. PG tips are triangle, so it perfect! For the ad we could just collect a few 'hipsters' from around college and have them just in a social gathering, very informally and they can just whack out their PG tips and drink tea as if it's the 'cool' 'in' thing to do instead of the usual alcoholic drinks.


Tuesday, 11 December 2012

My re-designed poster questionnaire and results

Posted by Alice at 09:35 0 comments

 
 
Would you go see the film based on its poster?
 

 
 
Age

 
 
What genre do you think the film is based on the poster


 
 
What genre or type of films do you usually watch

Re-Designed poster

Posted by Alice at 09:28 0 comments
 

Saturday, 8 December 2012

Distribution and Marketing Plan

Posted by Alice at 14:04 1 comments
Every film has its own distribution plan. The most important decision made by the distributor is when and how to release a film to give it it's best chance through commercial experience for the release They think about all the different factors, who, why, genre, audience etc. After the distributors have estimated what a film may earn they prepare a budget to release it but this is obviously this is very expensive and risky and in reality most film do not make a profit. Sometimes final distribution plans may be confirmed only when the film is finished and ready to view.
     Nobody is certain what makes a hit, audience tastes vary and are very unpredictable Market research may be conducted to probe audience reactions at pre-release test screenings where the views complete questionnaires can help boost confidence of the distributors expected audience. Throughout it is such an unpredictable product driven business. But to get audience reactions before hand market research can be carried out which could be test screenings for example. This is where after the viewers have watched the film they fill out a questionnaire in order to help the distributor gain confidence. Distributors always seek to do new things.
     The poster is the main image advertising the film which will so genre, stars, credits etc. A teaser poster may be released several months before which is very vague and doesn't show a lot of details really other than the title. The single most cost-effective marketing technique is trailers. Most films have a website trailers, behind the scence footage, pictures and all the information. Marketing online is a good way these day, on websites used by a large range audience such as facebook and twitter. This also makes people talk about it, perhaps to their friends, which they will then tell their friends and so on. Advertising on tv is very costly therefor distributors should try find out new exciting ways to adervitise to the specific audience. Merchandise is usually co=ordinted by the film company, merchandise can be very effective worldwide. Lego is a classic example of a brand that refreshes its mass appeal by launching their product themed to family movies (such as Harry Potter, Cars 2, Pirates of the Caribbean and Star Wars.
     If a film is shooting with huge stars then that is what the advertising would be concentrated on because those stars already have their own fan base who will want to see them in their latest film. Premieres are organised which provide an opportunity to get last minute interviews and photographs. It is the official launch for a film where fans can get autographs from the cast and crew. Most premieres in the UK take place in London’s Leicester Square.

Posted by Alice at 09:23 0 comments
The Open Road

After watching the film I am still unsure on the genre, it is advertised as a comedy but not one bit in the film made me laugh. There was some romance in the film along with drama. This is a light drama with no comedic moments at all.

Main characters are Carlton Garrett and Kyle Garrett who were played by Justin Timberlake and Jeff Bridges. Kyle is a champion baseball player.

So when advertising I would emphasise the fact these two actors are the main part because they are well known and perhaps already have a fan base.
Most of the film was set in a car travelling so the use of travel will need to be shown when advertising.

Tagline: They've got a long way to go

Narrative: Kyle and Carlton embark on a roadtrip together, they are father and son. They are going to see Carltons mother who is in hopsital needing a major life saving operation which she refuses to have until she see's her ex husband Kyle.

Director: Michael Meridith

Thursday, 29 November 2012

Questionnaire and results

Posted by Alice at 13:22 0 comments



Age
 
 
 
Would you go see this film based on it's poster?

 
 
 
What genre do you think this movie is looking at the poster?

 
 
 
Have you seen this poster before?

 
 
What genre of films do you usually watch?
 

 
 
 
How often do you go to the cinema?
 
 
 
 
 
After research i found that most people wouldn't go and see this film based on the poster, and i also found people were confused by the genre. Most people thought it was a drama, and hadn't seen the poster before.
So when i re-design the poster for this film i will be sure to show the genre clearly and make sure the poster stand outs and makes the film look more appealing than the original poster.
 

Wednesday, 28 November 2012

The Open Road Poster Analysis

Posted by Alice at 19:13 0 comments
http://prezi.com/flxyjgon52v4/the-open-road/

Tuesday, 6 November 2012

Storyboard

Posted by Alice at 12:57 0 comments

Depict textual analysis

Posted by Alice at 09:35 0 comments


We used a point of view shot the whole way through our film, records the scene from the particular players viewpoint. the audience can see the event from the players eyes, makes the viewers feel more involved.
The use of the point of view shot doesn't change, but we used a cut to show the change of location. The whole thing was in the viewpoint of the actor, we never saw the main character that what makes it mysterious. We didn't use any other shots because we wanted it to look shaky and natural.



We did use ambient sound to make it seem more realistic, didn't remove anything. More natural, with the squeaks of the shoes, breathing into the camera, the rustling of clothes. We did add some diegetic sound when editing, do exaggerate the ambient sounds we had before to help create emotion, the panic. Such as the whistling of the wind, and the heaviness of footsteps or breathing.

Used a cut when switching shots to change location.


The lighting was all natural, we didn't use any lighting equipment although when editing we did alter the brightness because we filmed during the day but the film was set during the evening when it was dark, so we did change the lighting slightly, also we added a blue tone to create the effect of moonlight.




Thursday, 25 October 2012

Nightmare - Depict

Posted by Alice at 14:21 0 comments

Requirments for production

Posted by Alice at 12:43 2 comments




Requirements For Production


For this project we had to create a short 90 second film for the depict competition. The website states we had to make sure our super short is distinctive, imaginative and engaging to be in with a chance of winning some priceless industry exposure and exclusive prizes. We created a 'short film' for the internet. But there are many other types of media forms that exist in the creative industries. A few examples could be, still images, print, not digital such as magazine, or newspaper or sound/what we hear, radio for example. And cinema, phones, tablets, laptops are what are more widely used nowadays.


Finance and Sources of Funding


Looking at finance and funding we wanted to know what sources of funding exist for filmmakers How they make their money to produce a film. Advertising is the basic one, along with marketing and sponsorships. Competitions is a fun and engaging way to not just win money but to get yourself in the media industry and also for experience, money is there to be won. Virgin Media Hosts short films and the best one gets shown at the cinema in front of millions of people. There are also development funds, creative england are an example of this: http://www.creativeengland.co.uk/index.php/portfolio/funding/

Also loans from banks, product placement which subtly advertises products also known as embedded marketing, a form of advertisement, where branded goods or services are placed in a context. Also self finance, people finance themselves - private investors/high net worth individuals.Another source of funding is product placement which is when a well known brand, such as coca cola gets featured in a movie. One example of 'product placement' is a 'Vesper Martini', in James Bond: Quantum of Solace, which is Bond's trademark drink. In our production, we had a budget of £5 which was funded by the college.





Requirements: What Will The Money Be Spent On?


The winners of the depict competition will be given some prize money. This is very helpful, because it can be spent on personnel, which means more talent, same applies with the crew. Every film has to have the talent (actors/actresses) and more than likely they will come at a cost - for higher profiled names such as Johnny Depp the price the producer would have to pay for him would be significantly high because lot of people want these big names so they have to pay the price for his time. Equipment is another important factor the cash will need to be spent on, because the crew need to have something to film with! You're obviously going to need a camera, which for a high quality film is going to be very expensive, the image is important but you also going to need sound, so microphones are necessary which are also a little pricey. Facility hire also integrates here, special effects, and the editing suite is useful in the production to give a more professional approach, so you're going to need to hire somewhere the editing can take place. Props and costume are also important to make the actors/actresses look the part. Clearances are another main part of any production as the personnel need to have legal documents for health and safety etc. Also you're going to need permission and licenses for filming in certain lo locations. Also talent release forms because most actors are under contracts with films in production. A final example the money will need to be spent on is location and transport. The actors and crew aren't going to travel hundred of miles every day to get the the filming location, so accommodation is need so that all the personnel are nearby for convenience.


Requirements: What did you have to spend money on/obtain?


For our production we didn't have to spend money on anything. The college had everything we needed, cameras, tripods, microphones, shoulder brace, editing softwares, props, costumes anything! We didn't have to pay for our actors or crew, because it was just our group but we did have to complete certain forms for legal permissions. We emailed the police to let them know we were going to be filming in public places. These were our clearances. We filmed a scene at Gorleston beach, we didn't have to pay for any transport as we found our own way there, wasn't a far walk from college. The only costume we used was a mask which we made ourselves from some material cut out some eyes and a mouth and taped it into shape. We also used a shirt and jacket which we borrowed from the drama department in college. We only used a few props which were a knife, which you could argue was part of the costume. And some pillows, and blankets. We did have a budget of £5 which was funded by the college but we didn't need to use any of this.


Time

For every production there need to be a time frame, deadlines so that the director and producers can keep track on what happening. Deadlines are an extremely important part of production and is deadlines are not met it could damage the reputations of the director, all trust would be lost and if you then tried coming back you may be overlooked and another director would be found. So it can result in no career. An example of a director who failed to meet his deadlines is Michael Crimono, he directed the film Heavens Gate. The film was way past it's deadlines which ruined Crimonos reputation as a director as it was late for cinema screening.  For our production we had a deadline of 12 lessons. First 6 lessons were to complete filming, and the last 6 were to complete any editing. We managed to meet all deadline without struggle and even had time to spare! In the professional industry equipments is a huge factor of time because in larger productions there won't be enough equipment for each person so they have to allocate camera's to certain areas so a schedule for the different types of equipment is necessary. A rate card is very popular, which is when they hire as much equipment as possible so there would be more equipment to share round. In our production we didn't have any problems with equipment, there was more than enough to go round. But if this becomes an issue in the future, we would make a schedule. We used the standard HD camera, tripod, and a shoulder brace. We also had no problems with availability of personnel. Again this could have been an issue if someone had commitments to another production.



Personnel


For our production there were three people, including myself. Two of us were actors in the production, Kieron played the part of the villain, and Kirk played the part of the main character. Neither of them have had much experience in acting. Experience is a key part of a personnel because it can affect the professionalism of a film. But talent and experience will come at a cost as if you want one of the best in your film, then they are going to want a fair bit of money in exchange for their skill/talent. To find out about someone's experience for a professional production you will look at CVs, which will tell you what they have achieved in the past, etc. You will look at their recent work, and possibly interview them. To check for availabilty of the person you are looking at hiring you would check to see i they have any on going contracts. For our production, we didn't use many props or costume due to our low budget. We had to sign a talent release form to be sure we can appear in the production.


Facilities

Different facilities are needed in the production of the film depending on the genre. Our short film is a horror, so we needed to use somewhere dark and confined so we chose a dark corridor. The equipment we used was the standard HD camera, and shoulder brace, and all ambient lighting. (natural occurring light) We needed to use a Mac for post-production for editing our shots together, the software we used for this was Adobe Premier Pro. To create some sound, dialogue we used the microphone on the mac and garageband. In the professional industry, they would have a studio for post-production which is where all the editing and special effects will be done. They may also have a studio for filming, some producers do this over travelling to different locations because it works out much cheaper and it's easy enough to build the set in a studio. Certain financial considerations exist when securing facilities as it obviously costs to hire a studio, and the more advanced, larger studio is going to come with a higher price, so the producer has to have in mind how much they are willing to pay for the facilities they think are suitable, but before the price come into the equation they must check the availabilty of the studio, to be sure it's available in their set schedule dates.

Locations

When looking at deciding our locations we did a location recce, which is a document that contains a record of where you might shoot, these are not committed locations, these are just potentials. Obviously before we agreed on out locations, we had to have legal permissions to film. This is where a location release came in; this is a document which gives legal permission to film in a particular site or location, usually from the land owner. We also informed the local police, to let them know we were going to be filming. Our final locations where, the college and gorleston beach. We needed a large, empty space so we decided on the beach - we shot at a time of day there wouldn't be any people about, because we didn't want to have anything in the background just the sand. In college we used a corridor, because it was the closest we could get to a dark alleyway as my group live so far apart from each other  it was not possible for use to all meet in a certain location, so the corridor was the best we could do. When filming on the beach, in a public place we wore t shirts, to let the public know we were filming so that anything that would be seen offensive, they know it's all for the camera.

Materials


Obviously when making a film you are going to need materials. The materials may not always be produced by the film company, these are known as secondary sources/materials. There are various types available to filmmakers, such as the internet, libraries - from the standard book library, to photo or video libraries even archives. Sound library materials, and recorded music. Also the script, props and costume are also important. Because these materials aren't your own, they are property of someone else or another company you are going to need legal permissions to use these. This could be a written permission or contract from the 'owner.' Then you'd need a clearance which just checks all permissions have been obtained but another thing you would have to take into consideration when deciding on materials is the cost; some materials may come with a charge.

Contributors


When creating media product you are going to have various people contribute to the production. Before hiring people you are obviously going to want to know a little about them, so a contributors biography would be useful - this is a document on  a particular person which contains information about them. Similar to a CV. Informs you about previous work, and any past experiences on the roll you are looking at hiring them for. This is all very important because before hiring a person because you are going to want to know a bit about them to see if they suit the roll you are looking for. These are from the talent (actors/actresses) to public interaction, experts such as politicians or doctors, also specialist - those who are unique the their job, the best of the best!

Legal Issues


When creating a film there a many different legal issues. You are going to need permissions for a lot of the things you use in the production, from the talent, and locations to images, videos, and music. Clearance is there to make sure you have all permissions, and checks ll permissions have been granted. If you do not get clearance for all aspects of production it will possible be taken to court for money, you would have to pay for your mistake, pay compensations, for the damage. The creator of the original work has the right to be credited - this is copyright, protects the physical expression of ideas. Without copyright you could just take anything and use it, music, ideas, narrative - this is practically stealing someone elses property. In our production we didn't have any problems with copyright  most of out material was our own. Another legal issue is public liability insurance, everyone involved is going to need to be insured. Money to pay damage to others, compensation. Working in the production of a film isn't always safe, for example in the production of The Expendables 2, a stuntman was performing a stunt on set and it all went horrifically wrong and one of the men lost their life. The director of this film was Simon West.

http://www.joblo.com/horror-movies/news/tragedy-strikes-the-shoot-of-the-expendables-2-a-stuntman-dies-and-another-critical-after-stunt-goes-wrong

Another legal issue involved is completion insurance/a completion guarantee which is a contract or agreement that the film maker agrees the film will be finished in the agreed timeframe. Which if a director fails to meet this, their career would be at risk.

Regulation

Ofcom is the communications regulator. They regulate television, radio and advertising. They are there to [protect people for harmful, offensive materials and scams. Ofcom is funded by fees from industry for regulating broadcasting and communications networks, and grant-in-aid from the Government. Ofcom regulate the content of all television and radio programmes in the UK, including programmes on the BBC and all digital channels, as well as Channel 4, Five, and ITV.
PCC - Press complaints commission. A voluntary regulatory body. It has no legal powers, all newspapers and magazines voluntarily contribute to the cost of and rulings of the commission, making the industry self regulating.
ASA - Advertising standards authority. Acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
PEGI - Pan-European Game Information. Age rating system to help parents make informed decisions on buying computer games. Supported by major console manufacturers including Sony, Microsoft and nintendo.
BBFC - british board of film classification. This is a non governmental organisation  funded by the film industry and responsible for the national classification and censorship of films within the UK. Rates released films, videos and video games. All filmed rated by the bbfc receive a certificate along with 'consumer advice' detailing references to sed, vilolence and coarse language. The certificate specifies that the product is only suitable for someone over a certain age and only those over that age may buy it.
a couple of examples of their categories could be 'U' Universal is suitable for audiences ages 4 years and over. Contains no discriminatory language of behaviour, no references to drugs, scary sequences are mild, no potentially dangerous behaviour children are likely to copy, etc. Where as an 18 for example, is only available for 18 or older to view in cinema, rent or buy an 18 rated film. This would contain explicit material, and really have no limits.




Our depict videos could relate to this, they could be rated for a certain age group. My depict film was a horror, so i would possible rate it as a 12 rating, because the horror is very mild but still wouldn't be suitable for a younger age group.

Trade Unions and Trade Associations

A trade union is an organised group of workers who have joined together to achieve common goals such as better working conditions, wages  or a safer working environment. They right for rights, better treatment.  Unions have been criticized for increasing cost of workers because of this, it is said that fewer people will be hired. BECTU is the independent trade union for those working in broadcasting  film, theatre, entertainment, leisure, interactive media an allied areas. The unions represents staff and contract and for freelance workers who are based in the UK. The key aims of the union are to protect jobs, increase membership, win new recognition agreements and improve pay and conditions of service  including pensions. A trade association connects individual businesses and business groups to work together for common goals. Organisation funded by business that operate in a specific industry. TIGA - The independent games developers association, ELSPA - Entertainment and leisure software publishers association and BIMA - British interactive media association are all trade associations. TIGA is a non-profit trade association representing the UK's game industry  Their vision is to make the UK the best place in the world to do games business  BIMA exists to do three key things which are to support and promote the british digital industry  share knowledge and reward great work and encourage the next generation. ELSPA is a trade association which is now closed. Their goal was to establish a specific and collective identity for the interactive leisure software industry across the European community. ELSPA was responsible for introducing the video games ratings to the UK.  

 

Alice Shaw's BTEC Media Blog Copyright © 2012 Design by Antonia Sundrani Vinte e poucos